Conversion Exporter (by PixelYourSite) Google Ads Conversions for WooCommerce

Conversion Exporter by PixelYourSite is a plugin that solves one of the most persistent headaches in Google Ads tracking — the conversions that simply never show up. Rather than relying on fragile tag-based tracking that breaks with ad blockers, browser restrictions, or delayed payments, it exports first-party data directly to Google Ads using your actual WooCommerce orders and WordPress form leads, making it far more reliable.

It can serve as your primary conversion tracking source or run alongside existing tag conversions to recover missed sales and leads, track refunds, and update modified orders. The plugin creates a password-protected HTTPS feed hosted on your own server, which Google crawls automatically on a schedule you control — no manual file uploads, no spreadsheets, no guesswork.

Conversion Exporter Features

• Captures and stores the GCLID for every WooCommerce order and WordPress form submission, then includes it in the export to link each conversion back to the exact ad click.
• Stores GCLID values in its own first-party cookie rather than Google’s default cookie names, making tracking resilient to browser restrictions including Safari’s removal of click identifiers.
• Uses a backup parameter to retrieve the GCLID when the default cookie is missing, ensuring exports to Google Ads remain complete even when standard detection fails.
• Hashes each lead’s email, phone, and name before including them in exports, enabling secure, match-ready Enhanced Conversions.
• Each exported WooCommerce order includes value, currency, and order ID; form leads can have a manually configured value and currency.
• Automatically detects when Google crawls the feed and ensures the next update includes only new orders, no duplicates.
• Works with WooCommerce and any WordPress form, with field mapping and per-submission GCLID tagging for lead tracking.
• Exports data via secure HTTPS feeds that auto-refresh on a configurable schedule, with Google detecting and mapping the data automatically using the correct format.
• Supports tracking of refunds, order edits, and delayed or offline payments — conversion types that standard tag tracking typically misses entirely.
• Integrates seamlessly with PixelYourSite Pro and ConsentMagic, the team’s own consent management tool, to respect user consent during exports.