If-So Pro Dynamic Content Personalization

What is If-So?

People are not the same, so why show them the same content?

If-So is a simple WordPress plugin, allowing you to add or replace content on your website based on the visitors’ profile or interaction with the site. Your visitors will engage, convert and buy more!

At the high level, If-So provides two primary types of dynamic content:

1. Conditional Content – Add or replace any content on your website based on a predefined set of conditions.
2. Dynamic Keyword Insertion (DKI) – Automatically display values using shortcodes. The values can be the user’s location, a value of a query parameter, an event time calculated according to the user’s time zone, and more.

Conditional content – How does it work?

Setting up conditional content is extremely simple, no coding is required.

If-So works on any website, no matter which page builder you are using. Simply:

1. Create a new trigger
2. Select a condition/s and set the personalized content for each version
3. Paste the trigger’s shortcode wherever you want to display the content

Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly.

Gutenberg & Elementor users

Gutenberg and Elementor users may create dynamic content in an alternative way:

1. Select the block or element
2. On the side menu, select the condition to display the block/element

Simple setup of dynamic content with dozens or thousands of versions

For conditional content with a significant number of versions (ranging from dozens to thousands), we recommend exploring our CSV extension. This powerful extension enables you to effortlessly create dynamic content directly from a CSV file, simplifying the creation and management of numerous versions.

What conditions are available?

If-So provides a diverse range of conditions. You can choose to display content based on one or multiple conditions. Here are some examples of commonly used conditions:

Geolocation

• City
• State
• Country
• Continent
• Timezone

User Behavior

• Browser Language
• Returning Visitor
• Device Type
• Logged-in User
• User Details
• Pages Visited
• Referral Source
• Browser Type
• Operating System
• Number of Version Views
• Trigger visited

Date & Time

• Start & End Date
• Schedule
• Day of the Month

Marketing & Advertising

• Dynamic Link
• Page URL
• Post Category
• UTM Parameters
• Google Ads / Facebook Ads

WooCommerce

• Products in the Cart
• Products Purchased
• Units in Stock
• Total Spent
• Average Order Value
• Customer Details

Integrations

• WooCommerce Subscriptions
• WooCommerce Memberships
• MemberPress
• Paid Memberships Pro
• WishList Member
• WP Job Manager
• LearnDash
• Weglot
• Easy Digital Downloads
• AffiliateWP

More than just an If-Then conditions plugin

If-So is the most comprehensive WordPress personalization plugin. We continuously develop new features and options to meet the diverse needs of our real-life users.

Here are some of the popular extra options:

Audiences (segments)

Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience.

User self-selection form

Allow users to select the content they will see by assigning themselves to an audience (segment).

Conditional pop-ups

Create pop-ups that will be displayed based on any If-So condition.

Custom user profile fields (for logged-in users)

Create a new field in the user’s profile, assign a value to that field, and show content based on the value.

Dynamic content from CSV

Create and manage thousands of dynamic content versions directly from a CSV file.